In 1974 Burger King made a bold move to take market share from McDonald’s. At the time, McDonald’s made burgers en masse. If you wanted a special order, you had to wait interminably while it was cooked separately.
I remember. I’m a ketchup-only kind of guy.
So Burger King announced that each order would be cooked at the time of the order the way the customer wanted. Their new slogan was “Have It Your Way.” Burger King, at least at the time, understood the consumer entitlement mentality. So what does this story have to do with our churches?
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